What is on-page SEO?
If you're new to the world of search engine optimization (SEO), the concept of "on-page optimization" is probably a term you've heard often. But what does it actually mean and why is it so important?
On-page SEO refers to all optimization measures performed directly on your website to improve visibility in search engines. Unlike off-page SEO, which focuses on external factors such as backlinks, on-page SEO focuses on the elements you can directly influence on your web page.
Key elements of on-page SEO:
1. Title tags and meta;
The title tag is an HTML element that displays the title of your page on the search results page, and meta descriptions are short descriptions that give potential visitors a summary of what they can find on your page.
2. Use of capital letters (H1, H2, H3, etc.);
Capitalizing refers to the application of heading tags in HTML, such as H1, H2, H3, and so on. These tags are used to indicate the structure of the content on a web page. Header tags not only affect the visual appearance of the text, but they also contribute to the way search engines understand and index the content.
3. Keyword optimization;
Search engine optimization (SEO) refers to the process of optimizing a website or online content with the aim of achieving higher rankings in the search results of search engines such as Google. Keyword optimization is an important part of SEO.
The idea behind keyword optimization is to optimize a website's content for specific keywords or phrases that people often enter into search engines when looking for information. Strategically incorporating these keywords into a website's content increases the chances of the site appearing when people use those keywords.
4. URL structure;
The URL structure refers to the way your website's web addresses (URLs) are constructed. A clean, readable URL structure is important because it not only adds to the user experience, but is also beneficial for search engine optimization (SEO).
5. Image optimization;
Image optimization refers to the process of adjusting and improving images with the aim of reducing file size, improving web page loading time, while still maintaining visual quality. This is important for both user experience and search engine optimization (SEO).
How and where should you start?
Now that you know which elements are important, it's time to get started. Here are some steps for beginners;
Conduct an SEO audit
Performing an SEO audit can be somewhat complex, but here are steps you can follow to perform a basic audit yourself. Use tools like Google Analytics and Google Search Console to evaluate the current performance of your website.
Keyword research
Identify relevant keywords and phrases related to the website content that people are likely to use when searching.
Optimize title tags and meta descriptions
For search engine optimization (SEO), it's a good practice to include important keywords you want to focus on in your H1 and H2 tags. This helps search engines understand what your page is about and can increase its relevance for certain searches. However, it's important to do this in a natural and readable way, rather than just stuffing keywords into the tags. Make sure each page has a unique and relevant title tag and meta description.
Write high-quality content
Writing high-quality content is essential to both attract readers and satisfy search engines. Create compelling, informative content that answers the questions of your target group.
Keep an eye on performance
Continue to monitor your performance and adjust your strategy based on the data collected.
Remember, on-page SEO is an ongoing process. By regularly evaluating and optimizing, you increase the chance that your website will rank higher in search engines and attract more organic traffic. Good luck!
